Lacoste – Match Point Perfume Launch
2.8M+ Reach Across Digital & Retail
Hero Video Ad + Motion Design
Q3 Launch | Multi-Platform Rollout
Industry: Fashion & Fragrance
Markets Activated: Spain (Madrid, Barcelona, Valencia)
Duration: 5 weeks
Avanza Services Used:
-
Experiential Marketing & Events
-
Strategic Brand Activation
-
Creative Direction & Visual Merchandising
-
Influencer & Community Engagement
The Challenge: The Fresh Game Begins
Lacoste needed more than a launch — they needed a serve that breaks the score. With the release of their energetic new men’s fragrance, Match Point, the brand wanted to own the summer scent story across Spain’s major cities. The challenge? To translate the dynamic essence of sport, elegance, and momentum into a consumer experience — and fast.
The Imaginative Quest: Scent, Sport & Street Style
Enter Avanza. We envisioned a world where scent meets sport in a lifestyle fantasy. A place where tennis lines became fashion runways and fragrance sampling transformed into an urban ritual.
Our approach included:
A pop-up tennis court installation at El Corte Inglés – complete with scented turf, a scoreboard countdown, and branded rackets
"Scent Serve Stations" – automated match ball machines that dispensed scented test balls in top shopping districts
Influencer match-ups – local TikTok and Instagram creators engaged in playful fragrance battles with their followers voting on “Who wore it best?”
On-the-go fragrance cards and digital vouchers handed out by Lacoste-styled street teams in high-footfall zones
A cohesive visual merchandising system for in-store display windows, counters, and social content capture
The Epic Victory: Match Point, Won
Our activation turned Match Point from a launch into a moment. The brand didn’t just arrive — it dominated the summer scene.
+61% increase in in-store footfall
42,000 fragrance samples distributed in just over a month
1.3 million impressions from influencer-led content
Ranked #1 men’s fragrance at two major department stores during the campaign
UGC (user-generated content) boost: +300% above expected target
Key Takeaway
When the brand becomes the experience, the audience stops watching and starts playing. Avanza fused sport, scent, and spectacle to help Lacoste deliver its message — with power, elegance, and flair.