Impressive Stats

+62% brand engagement spike during the campaign window

800+ guests at the after-party, including execs, and VIP customers — a night to remember.

Fantasy Fusion

Campaign Impact: Through the "Iconic Wonderland: Avanza Agencia created a Fashion Adventure" campaign, to make Macy's captivate customers with a truly immersive and enchanting experience. By infusing magic, interactive challenges, and creative elements, We aimed to drive foot traffic, boost online engagement, and establish itself as the ultimate destination for fashion and entertainment. This campaign fostered a sense of wonder, inspired fashion enthusiasts, and create lasting memories for customers as they embarked on a fashion adventure unlike any other.

The Imaginative Quest

We decided to make everyone Step into the whimsical world of "Iconic Wonderland: A Fashion Adventure" as Macy's celebrates its American Icons campaign in a delightfully creative and fun way.

This campaign aimed to engage customers through immersive experiences, interactive challenges, and a touch of magic while spotlighting the iconic fashion brands available at Macy's.

Campaign Elements:

Enchanted Fashion Garden:
Treasure Hunt Challenge
Fairy Tale Fashion Makeovers
Runway Concert Spectacular
Fashion Storytelling Workshops
Magical Fashion Pop-Up Shop
Fashion Puppet Theater

The Epic Victory

"Maycs Impact Extravaganza"!

Award Show Spectacular: It's time to recognize the industry's rockstars!

In-house Creativity Showcase: Brace yourself for mind-blowing content created by our very own talented team. Get ready to be wowed by their imaginative brilliance!

Consumer Love Fiesta: We've received overwhelming support from our incredible customers! Experience the electrifying energy as we reveal why Maycs has become a top-tier brand in the USA, with feedback that has blown us away.

Party Like It's Maycs: We Danced, mingled, and sparkled at the unforgettable after-party. Rubbed shoulders with industry icons, influencers, and the Maycs team, celebrated in style!