Costa Brava Tourism Board – Summer Campaign

54% surge in tourism web traffic within 6 weeks

Pre-pandemic tourism levels fully restored

Sector: Government / Tourism
Region: Costa Brava, Spain
Services Provided by Avanza:

Creative Direction & Campaign Development
Video Production (On-location & Aerial)
Scriptwriting & Multilingual Adaptation
Talent Coordination & Local Partnership Sourcing
Social Media & Digital Distribution Strategy
Visual Identity & Post-Production Assets

The Challenge: The Fresh Game Begins

After years of post-pandemic uncertainty, the Costa Brava Tourism Board needed to reclaim the region’s spot as one of Europe’s top summer destinations. The brief: create an emotional yet modern campaign that would reintroduce Costa Brava to both loyal and new visitors across Spain and Europe — with limited time and high expectations.

The Imaginative Quest:

Avanza conceptualized a vibrant visual anthem to summer. The campaign leaned into the freedom and warmth of Costa Brava’s coastal charm — sun-drenched beaches, crystal waters, swimwear-clad silhouettes, and spontaneous joy. We emboded the “live free, live Costa Brava” spirit.

The Epic Victory:

+54% increase in tourism web traffic in 6 weeks
Over 3.1 million views across YouTube, Instagram, and TikTok
Local beach tourism hit pre-pandemic levels for the first time since 2019
Engagement rates tripled, driven by fashion, travel, and lifestyle influencers
Selected by the Catalan Tourism Federation as the "Most Evocative Campaign of the Year"

Key Takeaway

Sensory sells. When you lead with feeling — sun, skin, sound, spontaneity — you don’t just advertise a place. You make people crave it.