The Impact
+28% surge in foot traffic to participating IKEA stores.
+60% uplift in campaign-related product sales during launch weeks.
3x boost in customer engagement through interactive challenges and influencer collaborations.
Fantasy Fusion
In this one-of-a-kind campaign, we've embarked on a whimsical journey through the vibrant streets of Penang, embracing the local Hokkien language with a mischievous twist. Our mission is to not only introduce our new store but also to pay homage to the city's rich and lively culture.
The Imagination Quest
Step into a world where time stands still and the quirky wonders of Ikea come alive. Our phased campaign takes customers on a journey through the ages, celebrating the joy, hilarity, and craziness that has made Ikea an iconic destination.
The Epic Victory
1. Increased Brand Awareness: By creating a memorable and unique campaign, Ikea can significantly increase brand awareness among its target audience. The creative and fun elements of the campaign are likely to generate buzz and word-of-mouth, reaching a wider audience beyond Ikea's current customer base.
​
2. Enhanced Customer Engagement: The campaign's interactive and social media elements, the challenge, and influencer collaborations encouraged customers to actively engage with the brand. This increased engagement can translate into higher customer loyalty and satisfaction.
​
3. Boost in Store Traffic and Sales: The quirky phase of the campaign can inspire customers to visit their nearest Ikea store, reliving their favorite memories and discovering new products. The futuristic phase, with its technological advancements and immersive experiences, can pique customers' curiosity and drive them to explore the newly opened store. This, in turn, can lead to an increase in-store traffic and potentially boost sales.
​
4. Positive Perception and Differentiation: The quirky and fun elements of the campaign can create a positive perception of Ikea as a brand that values creativity, innovation, and a sense of humor. This can help differentiate Ikea from its competitors and position it as a unique and exciting destination for home furnishings.
5. Social Media Amplification: With the campaign's interactive challenges, social media engagement, and influencer collaborations, Ikea can leverage the power of social media to amplify its reach and create a viral buzz. The campaign's shareable and visually appealing content is likely to be widely shared, increasing the brand's online presence and visibility.
